Electrons aren't free and computers don't grow on trees. We need to know the footprint of all our communication activities.
Whether your company has a comprehensive in-house marketing and marketing communications department or you outsource to ad agencies, photographers, design studios, web developers, media buyers and the like, your company has a communications footprint. That footprint is your responsibility and accrues to you. So having green products doesn't get you off the hook when the media you use to tell the story is brown!
The sustainable communication seminar lays out the activities of business n general and corporate communication specifically and drills down on their carbon footprints. We address building a green communication supply chain; building communication scorecards and providing guidelines to suppliers.
The seminar presents a case study of a multi-channel marketing program, demonstrating opportunities for carbon neutral media and creative point of sale displays and discussing offsetting options. We touch on in-house reprographics, printer and paper supplies, websites and email campaigns, green washing and green events.
Introduce the concepts of and rationale
for Sustainability to your enterprise in
this half day seminar. We review key
terms, definitions, standards, trends,
issues, certifications and best practices, in
general and those most relevant to
publishing and media. Get everyone on
the same page and ready to participate
and contribute to your initiatives. This
seminar covers material important to
individuals and companies.
We lay out factors driving this worldwide
movement. What is a triple bottom
line? Why do companies believe that
moving their business operations to
become more sustainable can increase
sales and enhance their brand? What are
examples of company sustainability
programs and what does success look
like? How do you work with your supply
chain, keep track of progress and report
results? What’s working and what are
pitfalls to be avoided.
Who should attend – Sales managers,
corporate communication, advertising,
public relations, investor relations, public
affairs, supply chain professionals and
individuals facing the market directly.
This full day seminar presents a strategic
framework for moving your green team
from initial assignment to planning and
implementation stages. Through the day
the team begins to understand their
position with relation to your direct
business and extended value chain.
From initial discussions the team can
assess their role in supporting cross
functional multi-stakeholder innovation
networks within the business. They can
begin to understand their transformative
role in driving elements of strategic value
and serving as conduits for
communication across the enterprise.
We examine potential high levels goals:
energy, waste management and product
innovation and discuss what it might
look like to reduce, reuse, repurpose and
otherwise alter the way these are
currently addressed. We discuss how the
team might work differently to address
cross-functional system-based issues. We
develop a schedule of meetings and a
communication plan to share our
mission internally across the company
and externally with the supply chain.
This consultative interactive seminar is designed for all engaged in producing or managing enterprise events, both live and remote. Led by Kathleen Kaiser, a 25-year veteran of show management, this full day seminar reviews all aspects of how events can become greener and more aligned with an enterprise's sustainability objectives.
As a team, we dissect a typical live event and review tradeshow participation including booth structure, signage, electrical, food service and waste management. We analyze how you are doing and how awareness and restructuring of their contracts can help achieve the company's sustainability objectives.
We review how material choices and strategies for lead management and fulfillment can make a difference. We review options for broadcast and narrowcast digital events and explore how creating a plan to work with various venues and facilities can bring about significant cost savings and green benefits.
Who should attend - event and marketing managers and outside resources.
