This is a series of podcasts from The Green Media Show, Conference & Expo, held October 1 and 2 in Boston, Massachusetts. The conference was conducted by SustainCommWorld.
Joel
Makower
Writer, speaker,
and strategist on corporate environmental practices, clean technology,
and green marketing
Tyler
Elm
Former Senior Director, Competitive Strategy and
Business Sustainability, Wal-Mart Stores, Inc.
Don Carli
Executive Vice President, SustainCommWorld LLC
Sessions
OCTOBER 1 SESSIONS
The New Business Metrics of Sustainability
What you need to know about carbon footprinting and life cycle analysis of print and digital media...and why you should care.
Greening the Mountains of Paper in Your Enterprise
Streamlining and greening office document workflows, mail room activities, direct mail
and email.
Print Media: Greener Than You Think
Deliver a high ROI while improving your eco-metrics.
Addressing New Regulatory Requirements
Will new federal green marketing guidelines, certification pressures and climate change regulations impact print and digital media?
Creating Effective Marketing Strategies with Sustainable Media Tactics
How leading advertising, public relations, direct marketing and promo agencies are redefining green marketing messages and the media that carry them.
Trends, Statistics and Forecasts that Matter to Your Top and Bottom Lines
Inform your capital investments, organizational change and forward strategies with inside info from investors and analysts
OCTOBER 2 SESSIONS
Walking the Green Talk
Who is leading the greening of media supply chains and why following them makes business sense.
Carbon Footprints, Greenhouse Gas Accounting and Carbon Credits
It's all about the carbon. Looking forward to potential stronger government intervention, businesses are actively searching for ways to reduce their carbon footprint - now.
Part 1
Part 2
War Stories from the Trenches: Where Sustainability Can Run off the Rails
Lessons learned from brand leaders on avoiding disasters and creating sustainable value.
Writing and Producing an Effective Sustainability Report
If you’re starting out, what can you do? If you’re in it to win it, what does the best look like?
Sustainability Management Systems and Scorecards
Rolling up the numbers. Tools for tracking what you’re doing and what your supply chain is doing.
Michael J. Harrison
Joel
Makower
Tyler
Elm 
Don Carli
