Sustainable Advertising, Marketing and Communication Media Supply Chains
Tactics for Survival Today. Strategies for Growth & Resilience Through 2015.
If your business develops or sells print or
digital media hardware, software or
consumables this study will provide you
with fact-based assessments, forecasts, and
pragmatic recommendations you will need
to survive the economic downturn, to
weather the challenges of a cash and
carbon constrained world and position
yourself for advantage during the recovery.
The study is focused on the practical applications of sustainability to media supply chains.
The economic downturn of 2008-2009 is
expected to result in a significant shift of
demand toward digital media and digital
printing supply chains because they are
adaptive, measurably effective and highly
accountable.
Consider the facts ...
E-waste is the fastest growing toxic
waste export of the US and makes up
5% of the US municipal solid waste
stream.
Waste paper is America’s single largest
export by volume and constitutes over
40% of US municipal solid waste.
US media supply chains consume in
excess of 100 million tons of paper and
250 billion kilowatt hours of electricity
that result in the emission of over 250
million tons of greenhouse gas emissions.
Advertising, marketing communication
and entertainment media supply chains
employ tens of millions of people and
contribute about $1 trillion to the US
GDP annually.
In addition to tight credit markets,
depressed consumer demand and aging
infrastructure, a wave of unavoidable
environmental and social responsibility
challenges will also exert significant
pressure on print and digital media
supply chains. Find out what and when.
Charter Subscribers will have
exclusive benefits:
1 hour telephone consult to provide
input - topics and questions - to study
team
Trend alerts and directional findings
briefing mid-study
Executive Presentation with quantitative
Research Summaries
Access to tabular data
Observation of focus groups
Post-study consultation with study team
Find out what sustainable
business practices and products
are most directly linked to nearterm
business wins.
